Andie Swim

Andie Swim was founded in 2016 by Melanie Travis, who built the company from scratch without any fashion background, starting with a $20K Kickstarter campaign. The brand revolutionized the swimwear industry by creating comfortable, versatile swimsuits specifically designed for real women and their diverse body types. Through extensive fit testing across different body shapes, Andie developed their signature approach of making swimwear "by women, for women" with an 89% female-identifying team. The brand is known for their supportive and flattering designs, with their "Icons" line being particularly popular among customers. Their Marco style features thicker straps for added support while maintaining a chic aesthetic. Andie has successfully positioned itself as more than just a swimwear brand, expanding to become a comprehensive vacation destination offering towels, hats, and cover-ups alongside their core swimsuit collections. Andie Swim has achieved remarkable success in the direct-to-consumer space, becoming one of the biggest swimsuit brands in the United States. The company has demonstrated strong growth metrics, including an 8% increase in average order value through their expanded product offerings, with 49% of their complementary product purchases coming from first-time buyers. Founder Melanie Travis has been recognized for her entrepreneurial achievement, having built and eventually sold the brand while maintaining its core mission of creating amazing swimwear for real women's lives.