ELCE Swim

ELCE Swim is an Australian swimwear brand founded by Laura Sheather, who started the company (originally known as Wanderlust Swim) in Bali when she was just 20 years old. What began as a single small store in Seminyak has evolved over 12 years into a global swimwear brand with 7 flagship stores, a strong e-commerce platform, and recent international wholesale partnerships. The brand's journey from Bali to Sydney represents the entrepreneurial spirit of taking a local concept global during the golden age of Instagram. ELCE Swim is known for its contemporary swimwear designs featuring elegant silhouettes and sophisticated color palettes. Their collections include bikini tops like bra cups and triangle styles, various bottom cuts including briefs and tie bottoms, as well as cover-ups and resort wear pieces. The brand showcases pieces in rich tones like cognac and offers both classic and trend-forward styles that cater to the modern woman's beach and poolside wardrobe. The brand has successfully transitioned from a boutique Bali operation to an established Australian swimwear label with international reach. ELCE Swim represents the evolution of resort wear entrepreneurship, combining the relaxed Balinese aesthetic with Australian design sensibilities. Their growth story, from startup to multi-store operation with global wholesale distribution, positions them as a notable success story in the competitive swimwear industry.