Everlane

Everlane is an American direct-to-consumer clothing retailer founded in 2011 by Michael Preysman and Jesse Farmer with a revolutionary mission of selling clothing with transparent pricing. The company enables customers to see exactly how much each item costs to produce and the company's markup, disrupting traditional retail practices. Starting as an online menswear retailer with just 1,500 T-shirts, Everlane quickly gained traction with 60,000 subscribers in five days and has grown to serve over 175,000 unique customers. The brand is known for its minimalist aesthetic, focusing on premium basics and essentials including tees, denim, sweaters, shoes, and accessories. Everlane emphasizes 'clean luxury' with a commitment to better fabrics and sustainable practices, positioning itself as a conscious choice for consumers who value quality and transparency. Their design philosophy centers on creating timeless, well-crafted pieces that are meant to last, with a focus on elevated everyday essentials. Everlane has received significant recognition in the fashion industry, with founder Michael Preysman being named to Forbes' 30 Under 30 in 2015 for 'reinventing retail and E-Commerce' and included in the BoF 500 index of influential fashion industry figures. The company has expanded beyond its online origins to include brick-and-mortar stores in major cities including New York, San Francisco, Boston, Los Angeles, Austin, and Washington D.C., while maintaining its core mission of transparency and sustainability.