Frankies Bikinis

Frankies Bikinis is a female-led lifestyle brand founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012. What began as 17-year-old Francesca's quest to create the perfect tiny bikini has evolved into an internationally recognized company that embodies the laid-back Malibu vibe and beach lifestyle. The brand was born from Francesca's frustration with the lack of skimpy swimwear that was both cute and comfortable, filling a gap in the market for confidence-boosting bikinis. Known for their innovative fabrics, fashion-forward shapes, high-end materials, and signature cheeky bottoms, Frankies Bikinis has become synonymous with trend-setting aesthetic and inclusive styles for all body types. The brand has expanded beyond swimwear to include ready-to-wear clothing, knits, activewear, and beauty products, all maintaining their ultra-flattering, feminine design philosophy. Frankies Bikinis has achieved remarkable cultural impact through collaborations with iconic women including Pamela Anderson, Sydney Sweeney, Gigi Hadid, Bella Hadid, Naomi Osaka, Hailee Steinfeld, Sofia Richie, and Kylie Jenner. The brand's designs are sold in prestigious retailers worldwide including Victoria's Secret, Revolve, SSENSE, Free People, Kith, and Browns. In a significant milestone, Victoria's Secret & Co. acquired a minority interest in the company, recognizing Frankies Bikinis as a heritage brand that women associate with unforgettable memories.