GOI Swimwear

GOI is a female-led swimwear brand founded by Jessica Goicoechea in Barcelona in 2019, celebrated for its sexy, confidence-boosting designs that empower women to feel bold and unstoppable. The brand has grown into an internationally recognized company known for challenging norms and pushing boundaries in the swimwear industry. GOI specializes in sultry, figure-flattering swimwear with a focus on bold, innovative designs. The brand creates high-quality pieces from premium recycled fabrics, combining luxury with eco-consciousness through sustainable fashion practices and local production. Their aesthetic centers on empowering women through swimwear that makes them feel their most confident, with collections featuring unique prints where each piece is individually positioned, making no two items exactly alike. The brand has achieved significant recognition through collaborations with iconic brand Playboy and has been worn by numerous celebrities including Eva Longoria, Tini Stoessel, Emilia Mernes, Nicki Nicole, Valentina Zenere, Nathy Peluso, Rubi Rose, Ester Expósito, and Georgina Rodríguez. GOI has expanded beyond swimwear into ready-to-wear collections, maintaining their commitment to creating pieces that help women feel unstoppable while prioritizing sustainable manufacturing practices.