Hermoza

Hermoza is a Latina-owned luxury swimwear brand co-founded by Colombian-Mexican designer Marisa De Lecce and Tiffany Rivers. The brand was built to redefine how women feel in swimwear, with a mission rooted in creating investment pieces that honor Latin heritage while elevating feminine strength. Their Spanish-and-Southern-inspired aesthetic celebrates beauty, grace, and style through heirloom-quality construction. Hermoza specializes in elegant, supportive swimwear featuring classic silhouettes, rich textures, and sculptural design elements. Their signature pieces include the beloved Lupe One-Piece with artful ruching and structured bodice, along with timeless swim dresses and elevated separates. The brand uses luxury performance fabrics that sculpt and support, with built-in structure designed to flatter without compromise. Their designs transition seamlessly from poolside to resort-ready moments, emphasizing coverage that's 'elevated, never excessive.' The brand has gained recognition from major publications including Refinery29, BuzzFeed, CNN Underscored, and Glamour as one of the best Latina-owned swimwear brands. With a customer rating of 4.8 stars from over 10,000 women, Hermoza has established itself as a go-to destination for women seeking both heritage-inspired design and high-quality craftsmanship in their swimwear.