Monday Swimwear

Monday Swimwear was founded in 2013 by Natasha Oakley and Devin Brugman, two social media influencers turned swimwear entrepreneurs who are widely recognized as 'swimwear connoisseurs' and strong advocates for body positivity. Starting entirely self-funded from their tiny shared apartment where they designed collections, conducted fit tests, and fulfilled orders from their living room, the brand has grown to become one of the leading names in the $25 billion swimwear industry while defying business failure statistics by successfully celebrating over 10 years in operation. The brand's design philosophy centers around creating timeless pieces that complement and flatter the female form, deliberately avoiding size-specific or temporary trends in favor of classic silhouettes that instill confidence. Monday Swimwear is known for their sexy, supportive, and stylish pieces including triangle bikinis, underwire tops, high-cut bottoms, and resort wear accessories, with many items featuring eco-friendly materials and sophisticated color palettes like their signature geometric prints and crinkle textures in earth tones. As a female-founded company that has remained entirely self-funded and independent, Monday Swimwear has leveraged the founders' social media influence to build a loyal customer base of millions of women worldwide. Their commitment to body positivity and empowering women through swimwear has made them inspirational figures in the fashion industry, successfully maintaining control over their business decisions while creating products that help women feel their most confident.