Rogue Season

Rogue Season is an Australian swimwear brand founded in 2021 by best friends Nina Palangetić and Patricia Hadjia. The brand initially started as a streetwear company but quickly pivoted to swimwear after discovering their passion for designing swim pieces that customers could wear on multiple occasions. This shift marked the true birth of Rogue Season as a swim-focused brand with a unique positioning in the market. The brand prides itself on breaking the mould with swimwear designs that are described as sexy, sleek, and unique, reflecting the adventurous spirit within their customers. Rogue Season's signature aesthetic focuses on versatile swimwear that can be worn anywhere - from beach clubs and poolside lounging to festivals and even nightclub settings. Their collections feature pieces like the popular Maré bikini sets in colors like burgundy and pastel yellow, as well as statement one-pieces like the Leto swimsuit collection, which includes both regular and long-sleeve versions in various colors. Rogue Season positions itself as an empowering brand for confident women, with their tagline encouraging customers to feel empowered when wearing their swimsuits. The brand has built a strong social media presence and community around their aesthetic, targeting what they call 'wild gals' who embody an adventurous lifestyle and aren't afraid to wear their swimwear beyond traditional beach settings.