Triangl

Triangl is an Australian swimwear brand that emerged from a simple beach conversation between co-founders Erin Deering and Craig Ellis during their second date in Melbourne. Founded in December 2012, the brand was born out of Deering's frustration with finding the perfect bikini, leading the couple to create their own solution. The entrepreneurial duo made the bold decision to relocate to Hong Kong to be closer to their supply chain and fully commit to building their brand without the distractions of their home base. Triangl is renowned for its signature neoprene bikinis and contemporary swimwear designs that quickly gained a cult following. The brand's aesthetic focuses on modern, figure-flattering silhouettes with a distinctive neoprene construction that sets it apart from traditional swimwear materials. Their product range has expanded beyond bikinis to include one-piece swimsuits, separates, cover-ups, and resort wear, maintaining a cohesive style that appeals to fashion-forward consumers seeking both comfort and style. The brand achieved remarkable success, growing to a $200 million valuation and gaining significant celebrity endorsements from high-profile figures including Kendall Jenner, Miley Cyrus, and Ellie Goulding who promoted the brand on Instagram. Triangl's growth coincided perfectly with Instagram's rise, making it one of the first fashion brands to leverage social media marketing effectively. The brand's strategic use of live chat customer service and hyperflexible approach to customer needs helped establish its reputation as an innovative, customer-centric swimwear company that achieved instant cult status within its first year of operation.